We are the Eyes, Ears and Voice of Location
In today’s connected world, location is more than just a technology or feature; it’s part of our personality. People define themselves not just by who they are, but where they are.
But location has multiple personalities. It is a storyteller, a powerful enabler, a lifesaver and more. It is also complex – full of unintended consequences, pitfalls and risks causing confusion for both businesses and users.
What are the costs and benefits • What is legal and ethical • Where is the line between adding value and privacy infringement • What should users expect and what should businesses avoid?
The Location Forum guides you through this. We help businesses understand how the “Power of Where” can make them more successful while ensuring user’s individual freedoms and security are not compromised.
Location Data Privacy: Guidelines, Assessment & Recommendations
(May 2013): A groundbreaking piece of work based on over 8 months of interviews with key executives plus input from those dealing with privacy challenges on the front lines day in and day out. It brings attention to numerous critical issues every company must address and fills a critical void in the market. It provides developers, managers, marketers, and executives with practical, ready-to-implement guidance, best practices and an assessment tool.
Women in Location
: Profiles 18 dynamic women in location, from across the industry ecosystem. The future of location is in these profiles. They put faces, personalities, and visions to such areas of location as 3D big data management, environmental and atmospheric modeling, location-based services and mobility, mobile marketing and targeted advertising, Smart Cities, geo-accounting and geo-business intelligence, and such industries as retail, nonprofit, consulting, and communications.